1998 : June: Prada Group acquires a 9.5 percent stake in Gucci. The company will later sell its stake to LVMH Mo?t Hennessy Louis Vuitton. July: Glamour publishes a guide on how to tell knock-offs from the real thing. Prada, Dior, and Louis Vuitton are among the brands most copied. October: A Prada store opens in Paris. November: Granello is discontinued.

1988 : Womenswear is introduced with a presentation at the company's headquarters.