MIU MIU

1992 : Miuccia Prada launches Miu Miu as a secondary collection, priced at about 45 percent less than her powerful mainstay label, Prada.

Miuccia Prada, whose nickname is Miu Miu, has been called "the master of the look of not-quite right" by The New York Times, and both of her lines appeal to women who aren't afraid to be a bit different. The Miu Miu brand is skewed somewhat younger than the powerhouse Prada label, appealing to 20-somethings who can get away with wearing, say, cerise patent leather platforms with carved wood soles to work. A revolving cast of slightly edgy actresses-from bad-girl Lindsay Lohan to the unconventionally chic indie darling Chlo? Sevigny-has been recruited for the ad campaigns to drive home the message of quirkiness.

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